Rauw Alejandro

Despacito was first released by Puerto Rican singer Luis Fonsi in the year 2017 and was the top-streamed track within 6 months. It was a mixture of reggaeton and pop music has not just brought attention to reggaeton but it also brought attention towards Latin music more generally. In 2015 there were two predominantly Spanish-speaking songs in Billboard's Top 100 and in 2016 there were four. Despacito's popularity Despacito peaked in 2017. In 2020 there will be 41 primarily Spanish songs are expected to make it into the top 100. After Justin Bieber's remix in two languages to Despacito (2017) well-known artists soon began collaborating with reggaeton artists, including Drake and Bad Bunny on MIA (2018) as well as Madonna together with Maluma on Medellin (2019). In the year 2020, a handful of reggaeton artists were expressing displeasure at its inclination towards mainstream. However, a younger generation namely Rauw Alejandro was determined to continue the evolution of reggaeton. The incorporation of elements from electronic dance music, as well as different styles was an accepted procedure.

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